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28Dec/100

The Case for Collaborative Consumption

This TED talk is a great example of how there is already a big cultural change from hyper-consumption to collaboration.

People don't want a music CD, they want the music that's on it. They don't want a power drill, they want the holes in their wall. Most people aren't interested in a car, they are interested in getting to their destination.

TED talk : The Case for Collaborative Consumption

This is but a small part of the cultural shift required to achieve the Resource Based Economy, but it's happening without people even understanding the full implications.

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